by The Computing Australia Group | Are you looking for some ideas on how to update your GMB listing? In this article, we will discuss seven tips on how to make your Google My Business page appear fresher, more appealing, and up-to-date. From making use of new visuals, writing compelling descriptions, and creating special offers for customers. We will guide you on how to update your GMB profile properly. So let’s dive in and learn how to increase the visibility of your business with a captivating new updated profile!
Optimise Your Profile with Visuals
Using Keywords
Write Compelling Descriptions
Your descriptions should be concise and to-the-point, as well as informative and engaging.
Start your description with a hook. Begin your description with a catchy phrase or sentence that will draw people in and peak their interest. Make sure to include some keywords. Use relevant keywords to ensure that your profile appears high up in searches related to products, services, or locations you offer. Try and keep it short and sweet. Descriptions should be concise and interesting – too much text can overwhelm readers and drive them away. Highlight your business’s unique qualities. Showcase offers, specials or unique advantages that your business has, to highlight what sets you apart from the competition.
Also, make sure to end with a final sentence or two to reiterate why customers should choose your business instead of the competition. And double check that all relevant information about your business such as hours of operation, services offered, location details, etc are correct. Lastly, don’t forget to add a call-to-action at the end of each description. This could be something like “Call us today” or “Book an appointment now”. Which will encourage viewers to take action! By writing captivating descriptions for your profile page, you can help draw in more customers and boost sales.
Create Offers for Customers
Engage with Reviews & Ratings from Previous Customers
Utilise Insights to Track Performance & Improve Your Profile
Utilising the insights feature on Google My Business is a great way to track performance and improve your profile. You can use the insights feature to track how customers are engaging with your profile, such as how many times it has been viewed or what keywords are driving traffic to your profile. Additionally, you can also take advantage of the “recommendations” feature which highlights areas of your profile you could improve. This can help you better optimise your profile and make sure it’s always at its best! By tracking performance and making use of the insights feature, you can help ensure that your Google My Business profile is always performing optimally.
Monitor Competitors and Stay Ahead of the Curve
Utilize Google Q&A
Showcase Your Products and Services
Create Regular Google Posts
Add a Booking Button
Highlight Special Attributes
So to summarise, Google My Business is a great way to get your business recognised by customers and to increase traffic and sales. With these 12 tips, you can optimise your profile with engaging content that will help draw in potential customers. From making use of visuals, writing compelling descriptions, and creating special offers for customers. All of these things help to ensure that your GMB profile is always performing optimally and driving more sales.
Contact Chris on 0438 855 884 or email sales@computingaustralia.group
