What is faceted navigation - CAG

Faceted Navigation and SEO – Best Practices

Faceted navigation, parametric search, or faceted search is a technique that website designers use to help users find information on a website. It allows users to filter results by category, which can improve the user experience and also help with search engine optimisation (SEO). However, it can also hurt your SEO if not used correctly.

How to improve your conversion rate optimisation - CAG

Tips to Improve your website’s Conversion Rate Optimisation

Is your conversion rate not meeting expectations? It can be due to a number of reasons – wrong buyer persona, a lengthy form to fill, unoptimised CTA, bad UX and much more. Analyse your site, find the problem areas and fix them to improve your site’s conversion rates. In this article, our Perth SEO team gives you useful tips to improve your conversion rate optimisation.

Computing Australia Grassroots Community Sports Sponsorships - CAG

Grassroots Community Sports Sponsorships

At The Computing Australia Group, we believe that no organisation can function and thrive in isolation. Meaningful contribution to society is necessary for business sustainability as well as inclusive development. Giving back to the community happens best when it is a part of the company’s vision and not just as a way to fulfil a legal requirement.

What are outbound links - CAG

What You Should Know About Outbound Links

Outbound links are one of the most underused SEO tactics. Why should I link out to somebody else’s website and give them a valuable inbound link, right? Well, outbound links play a role in gaining authenticity for your own site too. How? Why do they matter in SEO? How can you use them for your website? Read more.

What is black hat SEO - CAG

What is Black Hat SEO?

SEO is crucial for the success of any digital marketing strategy. Anybody promising you fast results is probably using unacceptable techniques. At times, these techniques can fall into the Black Hat SEO category. So, what is black hat SEO? Why do real SEO experts advise you against it? Our SEO team at Perth explains.

Why do content KPIs matter - The CAG - Perth

Content KPIs: What are they and why do they matter?

Content marketing is one of the best digital marketing tools that can give amazing ROI when done right. But can you measure something creative like content creation? Content marketing takes time to show results, but yes, the results can be measured. So, why do content KPIs matter? What are the common content KPIs and how can they be measured? Our team at Perth explains.