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Digital campaigns

What is A/B testing - CAG

What is A/B Testing and How to do it Right

How can you ensure that all the elements of your website, email marketing copy, online ad or any digital marketing strategy is performing at their best? With a useful tool called A/B testing. A/B testing is a great way to identify your weak areas, implement new strategies and evaluate the effectiveness of these changes in the long run. So, what is A/B testing?