by The Computing Australia Group | A well-designed website is an online visiting card of your brand. Whether you are a freelance artist or own an enterprise, an efficient website is a necessity for your digital success. While the design is, without a doubt, an important visual feature, there are many other details that work together to make your website an effective one. As a web development team in Perth, we have been helping our clients to understand the different aspects of the website business. So, let’s look into the top 30 website features you should not miss out on.
30 Must Have Features for Business Websites
| Features | Description |
|---|---|
| Domain Name | Choose a domain that reflects your business and location but don't feel limited to using only a country-specific domain (ccTLD), as SEO strategies have evolved. |
| Phone Number | If an interested client wants to reach you but is unable to find a number that you can be reached at, the customer will simply take their business elsewhere! |
| Logo | Having a company logo speaks volumes about your professionalism and will help your target audience remember you better. |
| Main Menu | A main menu on the home page lets a prospective client decide exactly which page they would like to visit without wasting any time. |
| Heading/Tagline | Use search words that are connected to your business so that search engine algorithms can find your website easily every time similar keywords are used. |
| Short Blurb of Text | Crisp content is king so stick to shorter sentences that describe what you have to offer. |
| Banner Image | A few images featuring the products or services that you offer helps the client remember your brand name longer. |
| Call to Action Button | ‘Call now’ or ‘Get a Quote’ are popular call to action buttons which help users make quick decisions. |
| Services/Products | Feature your top-selling products on your Home Page and have a separate page which gives more in-depth information about your products and services too. |
| Quote Form | A quote form on every page gives users an idea as to how much they will need to pay for your products or services. |
| Quality Content | Content written with proper SEO and keywords can help search engines find your website faster when relevant search terms are used. |
| Easily Readable Font | You don’t want your clients to squint each time they visit your website so ensure that the font type and size are easy on the eyes. |
| Testimonials | A review from an existing client is the best endorsement for your business- so don’t hesitate to display them on your website. |
| Newsletter Signup | Let users learn more about promotions, offers and new products by signing up for your company newsletters. |
| Contact Information | We advise placing contact information on every page so that users can reach out to you whenever they like! |
| Link to Social Media Pages | Display your social media links so that users can find out more about your company across platforms. |
| Footer Menu | Make navigating your website easier by including a footer menu on every page. |
| Privacy Policy Page | A privacy policy page helps to improve your brand credibility. Ensure your Privacy Policy is updated to reflect recent regulations like GDPR, CCPA, or local laws. |
| Contact Form | Let interested clients contact you within seconds through an easy to fill the contact form. |
| URL with Service Area Name | By including the area that you service in the website URL, you make it easier for search engines to find you. |
| Readable URL | An easy to remember URL is the first step to client retention. |
| Maps/Direction | An online map that showing exactly where you are located helps people find you easily. |
| Business Address | Posting your business address adds to your company’s credibility and lets interested clients find you. |
| Child Service Pages | If you have a lot of products to showcase, break them down into smaller pages so that they are easier to surf. |
| Gallery | Images can speak louder than words and that’s why the right mix can improve search engine rankings too. |
| Mobile Responsiveness | Ensure your website automatically adjusts to different screen sizes, providing an optimal viewing experience on smartphones, tablets, and desktops. This not only improves user experience but is also a key factor in search engine rankings. |
| SSL Certificate | Implement HTTPS with an SSL certificate to secure data exchanged between your website and users. This boosts trustworthiness and is also a ranking factor for search engines. |
| Live Chat | Integrate a live chat feature to engage visitors instantly, answer questions, and provide customer support, leading to higher conversion rates. |
| Structured Data Markup | Use structured data (schema markup) to help search engines understand your content better, resulting in improved visibility and enhanced search results with rich snippets. |
| Fast Load Times | Optimise images, code, and server response times to ensure your website loads quickly. Faster load times improve user experience, reduce bounce rates, and positively impact SEO rankings. |
These are the 30 must have features for your business websites to make it a professional and effective website. Want your website to pop and feature strongly in Google’s Local Business listings? Contact us today or email at sales@computingaustralia.group and let our proficient website designers in Perth help you.
Jargon Buster
ccTLD – Country-code top-level domain (ccTLD) is a domain name that defines the country/region that you do your business in.
Call-to-Action – A CTA or Call-to-Action is a directive instruction that guides users to the next step.
