Digital Marketing

The Key to Successful Mailouts Timing Is Everything | CA

The Key to Successful Mailouts – Timing Is Everything!

Have you ever sent out a marketing mailout and wondered why it did not have the intended impact? The answer could lie in when you released it! By understanding which times are most effective for your audience, you can get the maximum reach and engagement from your mailouts. In this blog post, we will discuss how to find the ideal time of day to launch your marketing mailouts.

Why is customer experience important? - CAG

Why is Customer or User Experience Important

Traditionally customer experience has been limited to products and customer service. With highly competitive markets emerging in every industry, UX should be an all-pervasive element in your business. Whether you are an established or new business, a good customer experience across your organisation processes is important for a sustainable business.

What is A/B testing - CAG

What is A/B Testing and How to do it Right

How can you ensure that all the elements of your website, email marketing copy, online ad or any digital marketing strategy is performing at their best? With a useful tool called A/B testing. A/B testing is a great way to identify your weak areas, implement new strategies and evaluate the effectiveness of these changes in the long run. So, what is A/B testing?

The complete guide to hashtags - CAG

How to use Hashtags -The Complete Guide to Hashtag

Open any social media platform and there they are – hashtags. Most of us use hashtags liberally in our tweets and posts. But do we really understand why hashtags are used? Are we aware of how the right hashtags can help businesses increase content visibility and engagement? Read on to discover some interesting facts about hashtags.

How to boost your customer retention rate - The CAG - Perth

How to boost your customer retention rate

Customer retention rates are crucial for any business. Converting new customers will be more time-consuming and expensive than gaining the trust of your existing customers. It is definitely worth investing more resources in customer loyalty programs if your retention rates are dipping. The five tips we’ve mentioned here will help you boost your customer retention,

How to use LinkedIn for marketing - The Computing Australia Group - Perth

How to Use LinkedIn for Marketing

Think social media, and chances are that LinkedIn rarely is the first thing that comes to mind. Which is a pity because, with over 600 million global users and counting, it is a powerful tool for marketing and lead generation.
In this article, our social media team from Perth explain the significance of LinkedIn and how to use it for marketing.

What is orphaned content - The Computing Australia Group - Perth

WordPress SEO in 5 mins – What is orphaned content?

Content creation is only half the marketing process – for people to discover your content, search engines must find and index it first. In SEO, “Orphaned content” is the term used for such unlinked content. Our experts from Perth explain everything you need to know about orphaned content: what is orphaned content, and why is it significant in SEO?