by The Computing Australia Group | Which method gives you the most bang for buck? Here’s what our experts think!
Many business owners get confused when considering how best to market their business to get the best results on a tight budget. Here is Some timely advice on choosing between SEO & PPC
Most people have heard of Google Ads and of course, SEO is a topic that comes up very often when discussing websites. But which is better? This article discusses the merits of both and the value of striking a balance between the two.
Google Ads are practically instantaneous, in terms of business impact. Anyone with a reasonable advertising budget can get the phones ringing very quickly by investing in a pay per click campaign. But what is a reasonable budget? We usually recommend a minimum spend of $100 per day to get the benefits. Depending on how competitive your industry is. If you operate in a niche that has little competition, your clicks will be far cheaper than a business with a lot of rivals.
AdWords, however, do take time to optimise despite the relatively instantaneous nature of Google Ads. There can still be a high cash burn rate while things are refined behind the scenes. It can often take a month or more to start showing returns. Remember though, Google Ads are not for everyone. Google Ads are more suited to people looking to make a quick purchase and considered less appropriate for goods or services that require a longer decision-making process.
SEO – a strategy for long term success
Search Engine Optimisation (SEO) is the art of presenting a website so that search engines are compelled to elevate your website higher in page rankings. There are many types of SEO including technical SEO, local SEO, On Page SEO and Off Page SEO.
Ever wonder how businesses get to page one in Google rankings? SEO is the answer.
SEO does not happen overnight – this is important to understand. We often hear clients say – “I spent a pile of money for a month or two and nothing happened.” That is correct, nothing will happen in the short term! However, the magic happens over the long term. As we continue to apply a consistent SEO strategy to your website, you will start to see a corresponding bump in website performance.
It is generally agreed that SEO results will pay off after6 to 12 months of consistent work. That can seem like along time for people who are looking for instant results. Why does it take this long? It would be a cynical exercise if you just had to add a few blog posts for Google to suddenly elevate you to number one in page rankings. Google is evaluating many factors and a sustained effort to improve content is identified over a period of time.
The CA content team can put together a campaign that builds quality SEO rich content to attract visitors to your site. Put your website to work finding new clients. Reward existing clients with content that keeps them coming back regularly. Get a website that search engines love and reap the rewards.
