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Facebook Means Business

Facebook is one of the most popular social network platforms. It allows users to connect and share thoughts, ideas, and information online. It is the most used social media platform by businesses. Facebook has always focused on building their platform favourable for the growth of the business world. Before going to what are the benefits of Facebook for business, let’s consider these recent statistics* on Facebook

If your business is not on Facebook, you are losing out on this huge opportunity to get your business noticed.

What are the benefits of Facebook for business?


As a branding agency in Perth, we have been helping clients leverage the benefits of Facebook to increase sales and profits. Let’s see what these benefits are.

Share content easily

Your Facebook page is a place where you can share different content easily and effectively to attract more people to your business.

You can share your business name, location, contact details, and briefly describe your products and services. You can also post about your history, staff, or any other aspect of your business
You can post photos and videos from your business. This is an effective way to communicate with customers, allowing them to know your product and services without them having to visit your premises.
Tagging means more reach to people. Users can ‘tag’ photos to indicate if a Facebook friend appears in them. This function is handy to promote your business.
Customers can share their thoughts about your brand and also give ratings. This helps you to grow in popularity and climb up your rankings.
Users can ‘check-in’ on mobile devices, so their friends can see where the location. Facebook also identifies popular places and notify the users of the list of businesses offering deals nearby to the area they check-in.

Increase brand awareness

You can encourage existing and potential customers to like your Facebook page. Once they like your page, your update will be shown on their walls, and this increases your brand awareness. Customers are also able to post positive messages about your brand, shared on their walls for all their friends to see.

Guide traffic to the website

Facebook brings in extra traffic to your sites. Customers can reach your website through the link you shared on Facebook. These customers are likely to be more responsive because they already know about your brand and were motivated to check your site.

Customer engagement and support

You can post content that is related to your products and is informative. People are more likely to engage with businesses that give them information or guides, rather than just push glaring ads into their faces. Pay attention to how the market receives your business and products. Make sure you have an active team for answering the queries of the customers’ post. This helps to make your customers happy and keep your brand’s positive image.

Provides opportunities for targeted advertising

Facebook-means-Business--Computing Australia Group
Facebook analyses all the information of their users. This information is available to owners of business pages for a fee. You can use this information to create targeted ads for specific customers. For example, if you are a bookstore, you can find how many users have mentioned ‘books’ or ‘reading’ as their interest in their profiles. You can pay and use tools on Facebook to deliver your ads to this group.

Cost-effective marketing strategy

You can do marketing activities on Facebook for a fraction of the cost that you spend on other channels. It is ideal for small, medium, and big businesses alike. You can grow with a limited marketing budget if you use this platform for marketing. Even though Facebook is business-friendly it is first and foremost a social networking site. You must be careful not to spam your potential customers with ads.

Customer Testimonials

Facebook recently updated how reviews and ratings work for businesses. Customer ratings now also consider specific criteria (such as service quality), giving more detailed insights into customer satisfaction. Facebook’s”Recommendation” feature is becoming more prominent.

Offers and Promotions

Facebook’s “Offers” feature has been revamped, and its effectiveness has increased with advanced targeting options. You can now create more dynamic offers that better align with consumer behaviour, such as limited time deals that’s how urgency.

How to Create a Facebook Business page?

You can now link your Instagram and WhatsApp accounts directly within Facebook to manage messages and posts from all platforms in one place.

Meta Business Suite (formerly Facebook Business Manager) is now integrated into the process, allowing you to manage ads, insights, and other page tools from a unified dashboard.

Key tips to optimise your Facebook Business page

Just creating a page is not enough. A well-optimized Facebook page will make it easier for people to discover your business and interact with your brand online.

To make your Facebook Business page draw significant attention –

Facebook Lead Generation Tips You Can’t Ignore

Benefit from Facebook ad campaigns to meet your diverse marketing objectives. Referred to as promoted forms, you can use these ads to capture details from customers and make it easy for them to sign up for your services.

A Facebook Business page is an effective tool for marketing efforts, especially for small and medium businesses. At The Computing Australia Group, our social media services can handle all aspects of developing your brand’s social presence and boost your brand recognition. Need help to make your Facebook page stand out from the crowd? Talk to our experts or email us at sales@computingaustralia.group to get a marketing strategy that will get your business rolling.

Jargon Buster

Tagging – a clickable name or username that lets you identify someone in a post or tweet and notifies them that you have referred to them in your post.
Facebook wall – a section in your profile which is like a public writing space, so others can leave you messages. The messages on your wall can be seen by visitors to your profile.

Article updated on 17/10/2024

Updated statistics and sections on