Facebook is one of the most popular social network platforms. It allows users to connect and share thoughts, ideas, and information online. It is the most used social media platform by businesses. Facebook has always focused on building their platform favourable for the growth of the business world. Before going to what are the benefits of Facebook for business, let’s consider these recent statistics* on Facebook
- 19,000,000 Monthly Active Australian Users on Facebook.
- Approximately 60% of the total Australian population is an active Facebook user.
- Approximately 50% of the Australian population logs into Facebook on a daily basis.
If your business is not on Facebook, you are losing out on this huge opportunity to get your business noticed.
What are the benefits of Facebook for business?
As a branding agency in Perth, we have been helping clients leverage the benefits of Facebook to increase sales and profits. Let’s see what these benefits are.
Share content easily
Your Facebook page is a place where you can share different content easily and effectively to attract more people to your business.
- Basic business information
- Pictures, videos
- Tagging
- Customer testimonials
- Offers and Promotions
Increase brand awareness
You can encourage existing and potential customers to like your Facebook page. Once they like your page, your update will be shown on their walls, and this increases your brand awareness. Customers are also able to post positive messages about your brand, shared on their walls for all their friends to see.
Guide traffic to the website
Facebook brings in extra traffic to your sites. Customers can reach your website through the link you shared on Facebook. These customers are likely to be more responsive because they already know about your brand and were motivated to check your site.
Customer engagement and support
You can post content that is related to your products and is informative. People are more likely to engage with businesses that give them information or guides, rather than just push glaring ads into their faces. Pay attention to how the market receives your business and products. Make sure you have an active team for answering the queries of the customers’ post. This helps to make your customers happy and keep your brand’s positive image.
Provides opportunities for targeted advertising
Cost-effective marketing strategy
You can do marketing activities on Facebook for a fraction of the cost that you spend on other channels. It is ideal for small, medium, and big businesses alike. You can grow with a limited marketing budget if you use this platform for marketing. Even though Facebook is business-friendly it is first and foremost a social networking site. You must be careful not to spam your potential customers with ads.Customer Testimonials
Facebook recently updated how reviews and ratings work for businesses. Customer ratings now also consider specific criteria (such as service quality), giving more detailed insights into customer satisfaction. Facebook’s”Recommendation” feature is becoming more prominent.Offers and Promotions
Facebook’s “Offers” feature has been revamped, and its effectiveness has increased with advanced targeting options. You can now create more dynamic offers that better align with consumer behaviour, such as limited time deals that’s how urgency.How to Create a Facebook Business page?
- From your Facebook profile, navigate to the “Pages” section and select “Create New Page.” Choose your page type: Business/Brand and give it a name matching your business.
- After naming your page, enter your business category and a short bio explaining what your business offers and what makes it unique.
- Upload your profile photo (your business logo is ideal) and a cover photo that aligns with your brand. Ensure both are high-quality and consistent with your brand identity.
- Create a username for your business page. This can be up to 50 characters long and helps make your page easier to find.
- Provide essential information such as your website URL, phone number, email, business hours, and location to make it easy for customers to contact you.
- Under your cover image, add an action button like “Book Now,” “Shop on Website,” or “Contact Us” depending on your business needs. This helps guide visitors to take action.
- Use the “Our Story” section to give a more detailed description of your business, including its mission, what you offer, and why visitors should follow your page.
- Once all sections are complete, hit Publish to make your business page live.
You can now link your Instagram and WhatsApp accounts directly within Facebook to manage messages and posts from all platforms in one place.
Meta Business Suite (formerly Facebook Business Manager) is now integrated into the process, allowing you to manage ads, insights, and other page tools from a unified dashboard.
Key tips to optimise your Facebook Business page
Just creating a page is not enough. A well-optimized Facebook page will make it easier for people to discover your business and interact with your brand online.
To make your Facebook Business page draw significant attention –
- Make sure your Facebook profile is complete and contains up-to-date information.
- Optimize the “About Us” section with complete information on your business offers, working hours and office location. It should also highlight your unique selling points.
- Set up a call-to-action (CTA) button. Choose the right CTA button such as “Sign up now” or “Call now” to make sure it aligns with your business objectives.
- Add address and contact information, as this will help search engines index your brand for local search results.
- Add videos or slideshows to your cover page, making it more engaging and attractive. Update your cover photo regularly to reflect seasonal offers or promotions.
- Respond to customer reviews and comments to stay engaged and interactive.
- Use Facebook Messenger to respond to customer inquiries as quick as you can.
- Pin those posts that you don’t want your visitors to miss, and you want to expose. Those pinned posts appear under the cover photo, which is a great place to grab attention.
- Keep the Business Page tabs in order and choose the right templates that suit your brand goals.
- Choose a unique username, making it more convenient for customers to find your Facebook Page without much search.
- Make use of Facebook Page Insights to know how your fans are interacting with your page and the content you post. Monitoring your page’s performance is crucial for optimising future posts and understanding what content resonates best.
Facebook Lead Generation Tips You Can’t Ignore
Benefit from Facebook ad campaigns to meet your diverse marketing objectives. Referred to as promoted forms, you can use these ads to capture details from customers and make it easy for them to sign up for your services.- Benefit from Facebook ad campaigns: You can still use Facebook Lead Ads(previously known as promoted forms) to capture customer details directly on the platform. These ads have been optimised to ensure a seamless experience without requiring users to leave Facebook, which helps increase conversions.
- Choose the right Facebook ad formats: In 2024, you should prioritise mobile and video-first strategies. Use high-quality visuals such as images, informative videos, or slideshows, and consider interactive formats like carousels. Short videos remain particularly effective for grabbing attention.
- Add introduction content to Instant Forms: It is still essential to include clear and compelling introduction text in your Instant Forms, explaining the value of your offer. This builds trust and increases the likelihood of people completing the form.
- Make forms easy to fill out: Keeping the forms simple and only asking for necessary information is more important than ever. Custom questions can still be used, but it’s recommended to limit the number of questions to avoid form abandonment.
- Create custom questions: Customise your forms to gather relevant information about customer interests and preferences, and remember that simpler forms lead to higher completion rates.
- Offer incentives: This remains a key strategy for encouraging users to share their details. Incentives such as discount codes, samples, or event invitations continue to work well in lead generation campaigns.
A Facebook Business page is an effective tool for marketing efforts, especially for small and medium businesses. At The Computing Australia Group, our social media services can handle all aspects of developing your brand’s social presence and boost your brand recognition. Need help to make your Facebook page stand out from the crowd? Talk to our experts or email us at sales@computingaustralia.group to get a marketing strategy that will get your business rolling.
Jargon Buster
Tagging – a clickable name or username that lets you identify someone in a post or tweet and notifies them that you have referred to them in your post. Facebook wall – a section in your profile which is like a public writing space, so others can leave you messages. The messages on your wall can be seen by visitors to your profile.Article updated on 17/10/2024
Updated statistics and sections on
- How to create Facebook Business Page
- Key tips to optimise your Facebook Business page
- Facebook Lead Generation Tips You Can’t Ignore
Article updated by Ann de Guzman
*https://www.socialmedianews.com.au/social-media-statistics-australia-september-2024/