What is Branding and Tips to Improve Branding Strategies

What is Branding And Tips to Improve Branding Strategies

“Branding is a skill of endowing products and services with the power of a brand” – Philip Kotler.

A good branding strategy is essential to create brands with good recall value. An efficient branding strategy will help you build good brand equity that customers value. Our social media experts in Perth help you understand how to improve your branding strategies.

What is Branding?

Branding is the art of creating an impression in a customer’s mind. It is a marketing technique that combines name, logo, sign, motto etc., to identify a product or service of a business differentiating it from other competitors. It is like putting the whole essence of your company in a nutshell.

Why is Branding Important?

When you want to buy something, there are many options available which make it challenging to choose. Your product should be able to stand out from the crowd to be noticed. Branding makes a product familiar to people. Customers know what you are and what to expect from you. People like to purchase from or do business with companies they know. They look for experiences rather than a product or a service. Your brand helps to connect you to the customer.

How to Improve Branding Strategies?

1. Have a Clear Vision and Mission

These are the two main things that lead every business. What is your goal? What you want to be? Why do you exist? What are the values that you hold? Answers to all these questions define what you are. Your Logos, taglines, advertisements etc., should reflect these missions. Talk about how the customer can benefit from dealing with you rather than trying to sell your product or service.

2. Define your Niche

You should narrow your targeted audience or market by specialising in your product or service. Each consumer has a specific need. If you can satisfy this need, your product will have maximum reach amongst your targeted customers.

3. Target the Potential Clients

Whatever you do for branding should always be targeted at your customers. Knowing your customer is essential. You should be able to provide information and clarify their queries. By doing this, you can imprint your brand name on your audience mind. Meet your customers on the platforms they use the most and deliver the message they would like to hear.

4. Research about Competitors

Researching your competitors is very crucial in marketing. Studying other companies help you develop a customised branding method for you. You can learn how they brand their product and create a brand story that differentiates you from your competitors.

5. Social Media Marketing

Use social media for creating brand awareness. Advertising through Facebook, WhatsApp, YouTube etc., has become an important and effective trend in marketing. With social media usage on the rise, it is easy to reach your audience through these mediums. Depending on your business, paid ads can be quite effective. Contests on social media platforms is another way that can help to get more reach for your brand.

6. SEO and Marketing Tools

Your website is an essential medium to promote your brand. Customers should be able to find you easily if they need to connect with your brand. Search Engine Optimisation helps to rank your website high in search results. This will direct traffic to your website and helps in brand visibility.

7. Customer Satisfaction

Happy clients are your primary brand ambassadors. A good branding strategy is only as effective as the quality of your product or service. Customer reviews and rating affect brand reputation. To keep your clients happy is a vital part of branding.

8. Influencer Marketing

Influencer marketing is an all-time trend in marketing. You can engage a celebrity or a social media influencer as a brand ambassador for your company. Ensure that the influencer shares the same values as you. You don’t want influencers with opposing ideologies promoting your brand. When an influencer or celebrity recommends a product, it catches the attention of the followers.

A great idea, a good product, an excellent service all need an effective branding strategy to be successful. These points can help you improve your branding strategies. Creating brand equity requires some skills, and an expert branding and digital marketing company can help you with that. Contact us or email us at sales@computingaustralia.group to talk to a branding and social media expert.

Jargon Buster

Tagline – A crisp description used in marketing campaigns to portray the unique value of a brand or its products.
SEO – Search Engine Optimisation – the process of optimising a website or webpage to improve the organic traffic to a website.