A successful SEO strategy is always driven by content. Content is king, after all. So, how can you build a website or a blog that consistently gets authoritative backlinks and organic traffic over time? With evergreen content. Is the concept novel to you? Don’t worry. Here’s all you need to know about evergreen content.
SEO is crucial for the success of any digital marketing strategy. Anybody promising you fast results is probably using unacceptable techniques. At times, these techniques can fall into the Black Hat SEO category. So, what is black hat SEO? Why do real SEO experts advise you against it? Our SEO team at Perth explains.
Content marketing is one of the best digital marketing tools that can give amazing ROI when done right. But can you measure something creative like content creation? Content marketing takes time to show results, but yes, the results can be measured. So, why do content KPIs matter? What are the common content KPIs and how can they be measured? Our team at Perth explains.
When starting a new website for your business, one of the first questions you have would be, “Should the website be a niche or multi-topic website?” The short answer is it depends on the nature of your business and business goals. Our experts from Perth explain the pros and cons of single niche websites vs multi-topic websites to help you make the best decision for your business. But first…
Are you in panic mode after seeing a high bounce rate in your website analytics? Don’t be! A high bounce rate isn’t necessarily bad for your website.
Yes, you heard that right. If we have managed to confuse you enough, sit back and keep reading this article for more enlightenment on page bounce rates
Do website themes affect SEO?”- this question has been circulating on the internet after a video that Google recently published. In the short clip, Google’s John Mueller says that website themes do have an impact on SEO, and they’re not just “a splash of colour on top of a finished structure.” This is why Codesquad is particular about the theme we choose for client websites. Let’s see what our SEO team has to say about the significance of website themes and how they affect SEO. Read on!
The money and time business owners spend for creating and maintaining websites is not negligible. Then one day, you get the notification that your site has been removed from the Google index – So why did Google remove your site from its index? Our experts from Perth explain the many reasons that would lead to a site being removed from Google’s index. But first…