How to begin SEO for new Small Businesses
Are you a small business owner in Western Australia looking to start SEO for your new business but don’t know where to begin? New businesses, especially small and medium enterprises, need a slightly different approach than established businesses to get their SEO up and running. This guide will provide some actionable tips on how to get started with SEO for your new business. Keep in mind that SEO is an ongoing process, so don’t expect results overnight – but with time and patience, you can see significant improvements in your website’s search engine rankings. So let’s get started!
7 Tips for SMBs to get started on SEO
Like in the case of everything else, you need to get your SEO basics right to achieve the kind of results you expect. So let us take a look at how to begin SEO for new businesses and what to focus on.
1. Ensure that your technical side is fine
Your brand-new website may look attractive. But is it working as intended? Catchy colours and incredible graphics do not mean much if your site takes forever to load. Such technical issues can diminish your rankings and affect traffic flow to the website.
Conduct a technical SEO audit to evaluate website speed, content duplication, broken links or other technical glitches before moving on to content optimisation or link campaigns.
2. Pay attention to keyword optimisation
This does not mean stuffing your content with trending keywords. You must aim to include high-quality, engaging content with your targeted keywords seamlessly woven in.
Try to include a good number of relevant keywords without affecting the flow of content. Do not forget to optimise content in title tags, subheadings, meta descriptions, images, and internal links as well.
3. Activate your Google Business Profile
Google My Business profile or a Google Business Profile is an amazing tool that can give your new business SEO a much-needed boost and online visibility.
A GBP offers your potential customers basic information about your business, such as an overview, location, reviews, contact details and so on. After creating and verifying your GBP, make sure that you choose the right category and then try to fill in all the fields in it along with images and videos to highlight your business.
Once this is done, create a few questions that people may have about your product/business and provide convincing answers. This will immensely improve your rankings in local search results.
Learn more about optimising your Google My Business listing
4. Get a blog on your website
As a new business, you may not yet have had time to build a blog. Using a blog on your website can help build inbound links. Keep adding interesting and engaging blog posts sprinkled with relevant keywords so that your business gains high search engine rankings for a variety of keywords. You don’t need to create a blog with 100s of blogs before you begin your website. Just get started and start publishing relevant articles as you go. Infographics, informative guides, and how to listicles are all good ways to earn organic inbound links.
5. Include Schema markup or Structured Data
This is a proven method to help search engines gain a better understanding of your website components, including address, location, phone number, area served, ratings, number of employees, payment options, etc. Structured Data can substantially improve your search engine rankings.
6. Reviews can make an impact
Reward customers with discounts for leaving reviews on your site. Respond to every review since this is also something customers will notice. Accept negative reviews in a professional manner and assure them that their grievances will be immediately resolved. You can learn more about dealing with negative reviews here.
7. Get listed in local business directories
Boost your local SEO with local business directories. Add your business to local directories so that more people can find you. Double-check every piece of information for accuracy before posting it. Include the full name of your company, complete address and valid phone numbers. Business listings can improve your online presence in local circles and improve conversion rates.
SEO for Small and Medium businesses – Getting started
All that information on how to begin SEO for new businesses can feel overwhelming. Focus on getting started and begin with one task you are confident about. It will take time, but in due course, you will be on track and be equipped with SEO tools that can simplify and speed up strategies that work for you. Once you have established a solid SEO foundation, you can gradually build on this with advanced strategies.
Getting an in-house SEO may not be feasible for your small business. Partnering with established digital marketing companies is a great way to systematically implement SEO strategies that work for your specific business niche. These SEO specialists are also unmatched when it comes to precisely assessing the results of strategies and making necessary changes to help your business flourish. That is exactly what Computing Australia has been doing for two decades for our SMB clients. Talk to us or email us at email@example.com to see how we can help your new business build a great SEO strategy and online presence.
Local SEO – SEO strategies that help businesses be found in local searches – the area in and around their geographical location.
Google my Business – An online tool by Google to help businesses manage their online presence, including Google Maps.
Technical SEO – The process of optimising technical elements of a website to ensure that it meets search engine standards and helps them to crawl and index better.