Building an SEO campaign for your business? Here’s what to expect

Building an SEO Campaign for your Business? Here’s what to expect

If you’re thinking about launching an SEO campaign, you should know what to expect before you start. In this blog post, we’ll go over some of the basics of SEO and what you can expect during and after an SEO campaign. Keep reading to learn more

What is SEO?

SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in SERPs, the more likely it is to be seen and clicked on by users.

To improve visibility and ranking, SEO campaigns focus on optimising a website or web page for specific keywords that users are likely to search for. This can be done through optimising website content, building links, and improving site architecture.

How does SEO work?

But SEO is not just about stuffing keywords on your webpages. To understand SEO better, let’s take a look at how search engines work. Search bots crawl or explore the internet to find the latest content. When a search bot finds new content, it will try to understand the information on it and file or index it for retrieval. When a search query is made on the search engine, the search bot will return the pages from its index based on how relevant the information on the page is to the search query.

Now let’s assume you have a keyword-rich website, but it is very slow on loading. Or it is difficult to navigate or not very user friendly. Users will bounce off your site quickly. Now let’s assume that though the content on the page is relevant to the search query, your page titles do not match the content. Users will see the page title in the search results, decide that it is not relevant to their query and will not click on your page link. In both these scenarios, searchbots will conclude that your website is not relevant and demote you down the rankings.

So as you can see, SEO is not just about keywords. You need to optimise ALL content, including titles and subheadings, Speed, UX and a lot of other factors. (Google SEO has over 100 factors.)

Types of SEO

SEO can be broadly classified into three streams:

On-site or Technical SEO

On-site SEO, also known as on-page or technical SEO, refers to the optimisation of a website’s content and HTML source code. The main aim of on-site SEO is to provide high-quality content and improve website performance in order to enable higher rankings in search engine results.

In simpler terms, on-site SEO = Content + Website performance optimization. By optimising both the content and performance of your website, you can improve your chances of ranking higher in search engine results pages (SERPs). 

Some common on-site SEO techniques include optimising title tags, meta descriptions, header tags, and images, optimising website speed and performance, and improving the overall structure and quality of your website’s content.

By improving your on-site SEO, you can make your website more visible and accessible to potential customers. In turn, this can help increase traffic to your website and improve your business’s bottom line.

Off-site SEO

Off-site SEO is the practice of optimising a website for search engines with the goal of improving the site’s ranking in search engine results pages (SERP). The main focus of off-site SEO is to build links back to your website. This can be done through link building, social media, and other methods.

Off-site SEO is a critical part of any Search Engine Optimisation (SEO) strategy. It helps search engines understand what your website is about and how it should rank in SERPs. Off-site SEO also helps improve your website’s click-through rate (CTR), which can lead to more traffic and conversions. 

If you want to improve your off-site SEO, a good place to start is by building quality backlinks from high authority sites. This will help Google see your site as more trustworthy and relevant, which could lead to higher rankings on search results pages. Additionally, be sure to create social media profiles for your business and make sure they’re active and regularly updated. This will show Google that you’re a real, living brand with an engaged audience, which could also lead to better rankings.

Local SEO

Local SEO deals with optimising your website to rank high in local searches. Local SEO is important for any business that wants to be found online, but it’s especially important for businesses that rely on local customers or customers in a specific geographic area.

There are a few things you can do for your local SEO campaign:

The Benefits of an SEO campaign

An effective SEO campaign can result in increased traffic and higher conversion rates. By optimising your website or web page for specific keywords, you can make it more likely that users will find and click on your site when they are searching for information related to those keywords.

Increased traffic can lead to more sales or leads, and higher conversion rates can mean more people taking action on your site (such as signing up for a newsletter or making a purchase).

In short, an SEO campaign can be a great way to improve the visibility and performance of your website or web page.

How to prepare for an SEO campaign

If you’re thinking about launching an SEO campaign, there are a few things you should do to prepare. First, research keywords that users are likely to search for when looking for information related to your business or website. Then, create quality content that includes those keywords and is designed to answer user questions and meet their needs. Finally, build links to your content from other high-quality websites.

By taking these steps, you can set your website or web page up for success in an SEO campaign.

To prepare for an SEO campaign, it is important to research keywords, create quality content, and build links. During an SEO campaign, you can expect to see increased traffic and improved rankings in SERPs. After the campaign, it is important to maintain your results by continuing to produce quality content and build links.

It’s important to note that SEO is an ongoing process – it’s not something that you can set and forget. To maintain your results, you’ll need to continue to produce quality content and build links regularly.

What to expect during and after the campaign?

During an SEO campaign, you can expect to see increased traffic and improved rankings in SERPs. This is because your website or web page will be optimised for specific keywords, making it more likely to be seen and clicked on by users searching for those keywords.

After the campaign, it is important to maintain your results by continuing to produce quality content and build links. If you stop optimising your site, your traffic and ranking will likely decline over time.

By following these tips, you can ensure that your SEO campaign is successful and that your results are long-lasting.

Tips for maintaining your SEO results over time

Here are a few tips for maintaining your SEO results over time:

By following these tips, you can ensure that your website or web page remains visible and ranks well in SERPs even as the landscape of SEO evolves over time.

How long does SEO take to show results? 

SEO is not a quick-fix solution; it takes time to show results. SEO success depends on a number of factors, and you can expect to start seeing results anywhere between 4 to 6 months. By ‘start seeing results’, we mean you can notice an increase in your website visitors; it doesn’t mean you can achieve your goals within that period. SEO takes time, but it is worth it for the long-term benefits it can have for your business.

It’s an ongoing effort that improves your ranking in search results, organic traffic, leads and conversions exponentially. The content you publish today will continue bringing in visitors over a period of months or sometimes years. And as more and more people find it useful, share it, and interact with it – the more the visibility of the content, setting off a chain reaction. So if you’re wondering how long SEO takes to show results, the answer is: it depends on what you’re looking for. For example, if you want to get on to page one of search results, it may take several months. But if you are looking for improved visibility and an increase in traffic, you can see results in a much lesser time. The important thing to remember is that SEO is an ongoing effort, not a one-time fix. So keep at it, and you’ll see exponential improvements in your online visibility, traffic and conversions.

SEO is an important part of any digital marketing strategy and should not be overlooked. If you are serious about growing your business online, then SEO should be a key focus. SEO takes time to show results, but the payoff can be huge. An effective SEO strategy can help you to achieve your business goals and reach new heights.

PPC vs SEO

If you’re trying to decide whether PPC or SEO is right for your business, it’s important to understand the strengths and weaknesses of each approach.

PPC (pay-per-click) advertising can be a great way to get quick results. You can create ad campaigns that target specific keywords, and you only pay when someone clicks on your ad. However, PPC can be expensive, and it may not be the best choice for all businesses.

SEO (search engine optimisation) is a long-term strategy that focuses on improving your website so that it ranks higher in search engine results pages (SERPs). While it takes longer to see results from SEO, it can be more cost-effective in the long run.

So, which should you choose? It depends on the nature of your business and your marketing goals. Are you a seasonal business? Or looking for immediate traffic? Go for PPC. Are you trying to position your site as an authority, or looking for long-term traffic? You need SEO. If you’re not sure which approach is right for you, contact a digital marketing agency to get expert advice.

What to expect from an SEO campaign?

After reading this blog, you should have a better understanding of what to expect from an SEO campaign. SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). An effective SEO campaign can result in increased traffic and higher conversion rates.

To prepare for an SEO campaign, research keywords that users are likely to search for when looking for information related to your business or website. Then, create quality content that includes those keywords and is designed to answer user questions and meet their needs. Finally, build links to your content from other high-quality websites.

Overall, launching an SEO campaign can be a great way to improve your website’s visibility and ranking on search engine results pages. By taking the time to prepare for the campaign and then maintaining your results over time, you can ensure that your site continues to receive high levels of traffic and remain visible to potential customers.

Every business that has a website should invest in SEO, even if they are motivated by the short term benefits of Ad Words. Remember that a click purchased via PPC is spent immediately. An SEO click can generate many more clicks for the same price.

SEO is a long-term investment that can have big payoffs down the road. However, it’s important to remember that SEO results are never guaranteed, and there is always some amount of risk involved in any campaign. That’s why it’s so important to partner with an experienced and reputable SEO company that will help you set realistic expectations and guide you through every step of the process. Are you ready to get started? Contact us now for a free consultation about your customised SEO campaign.

Jargon Buster

Title tags – A HTML element that gives a web page a title
Header tags – HTML tags used to specify the headings and sub-headings for the sections of a webpage.
Meta Description – A brief summary of a webpage, displayed as a snippet in search results.
Backlinks – Also known as inbound links, they are the links from another webpage to your website.