Logo

Protect Your Business
with Backup and Recovery

Data powers every business. Losing it means losing revenue, compliance, and trust. A strong data backup and disaster recovery (DR) plan keeps you protected.

This guide outlines what to back up, how to secure it, and how to recover fast with RTO/RPO goals, the 3-2-1-1-0 rule, and a 90-day action plan.

What “Backup” and “Disaster Recovery” Really Mean

Backup is the creation of safe, restorable copies of your data on a separate medium or service. When a file is deleted, encrypted by ransomware, or corrupted, you can restore from a previous point in time.

Disaster Recovery (DR) is the orchestrated process that gets your systems, applications, and data back online to an acceptable level after an incident-cyber-attack, natural disaster, power failure, major outage, or human error. Backup is one component of DR; DR is the playbook for getting your business running again.

Think of it this way:

Why a DR Plan Matters (Beyond the Obvious)

1. Protects sensitive customer information

Your databases contain customer contact details, financial records, and contracts. Losing them-or losing control of them-damages relationships and can trigger legal obligations and penalties. A tested DR plan limits exposure and reinstates service swiftly.

2. Preserves your reputation

Incidents happen. What matters is your speed and professionalism in response. If you restore quickly and communicate transparently, customers view you as competent and trustworthy.

3. Reduces executive anxiety

Leadership can focus on growth when they know that if something goes wrong, there’s a step-by-step runbook to restore operations within agreed timeframes.

4. It’s cost-effective

The cost of downtime and data loss almost always exceeds the cost of DR readiness. A modest, well-engineered DR capability can save hundreds of thousands (or more) during a single incident.

Key Concepts: RTO, RPO, and the 3-2-1-1-0 Rule

Recovery Time Objective (RTO)

How long can you afford to be down?

RTO varies by system. Your sales CRM might need an RTO of 2 hours; archival content might tolerate 72 hours.

Recovery Point Objective (RPO)

How much data can you afford to lose?

If backups run every 24 hours, your RPO is 24 hours-you could lose up to a day’s work. For critical databases, aim for minutes via continuous data protection (CDP) or frequent snapshots.

The 3-2-1-1-0 Backup Rule

This rule is pragmatic, affordable, and effective in 2025.

Backup Options: On-Prem, Offsite, Cloud, SaaS, and Immutable

Tips-for-Effective-CTAs-Computing Australia Group

On-Premises Backups (Local Disk/NAS/Tape)

Offsite Backups

Cloud Backups (IaaS/Object Storage)

SaaS Application Backups (Microsoft 365, Google Workspace, Salesforce, etc.)

Immutable & Air-Gapped Backups

Replication, Snapshots, and CDP

What to Back Up (A Practical Inventory)

Back up data and the things that make data usable:

Core Data

Systems & Configuration

Business Records

Don’t Forget Endpoints

Designing Your Disaster Recovery Plan (DRP)

A DRP is a living document and a set of orchestrated processes. Here’s how to build it.

1) Business Impact Analysis (BIA)

Identify the business processes (e.g., order processing, support, payroll) and map them to systems/data. For each, define:

2) Risk Assessment

List risk scenarios: ransomware, accidental deletions, database corruption, ISP outage, data centre failure, bushfire/flood, regional cloud outage, insider threat. Rate likelihood and impact to prioritise controls and DR investments.

3) Architecture & Runbooks

Document how you’ll recover:

4) People & Communication

5) Security Controls for Backups

6) Documentation & Accessibility

Store the DRP in multiple places (including an offline copy) so it’s available even when core systems are down.

Testing & Validation: Proving You Can Recover

Backups aren’t tested until you restore them. Build a cadence:

Barriers to Adoption-and How to Overcome Them

Many SMBs cite four common blockers (also seen in cybersecurity practices):

1. No dedicated IT security/DR staff

2. Underestimating risk and downtime impact

3. Insufficient planning and vulnerability assessment

4. Not knowing where to start (perceived complexity)

Security, Compliance & Privacy Considerations

Costs, ROI, and a Simple Downtime Calculator

Understanding Cost Components

A Simple Model

Let’s estimate the cost of one severe outage:

Total ≈ $70,600 for a single day.

If a robust DR capability costs $3,000–$7,000/month (typical SMB range; varies widely by scope) and avoids or halves even one such incident, it pays for itself.

90-Day Implementation Roadmap

Days 1–15: Discover & Define

Days 16–45: Design & Deploy Foundations

Days 46–75: Extend & Automate

Days 76–90: Test & Operationalise

Jargon Buster

Cloud-based backups – A service where data and applications of a business are backed up on a remote server.

Disaster Readiness Audit – An audit to determine how efficient a Disaster Recovery Plan is at mitigating, preparing, responding, and recovering from disasters.

FAQ

No. Sync and share tools can replicate deletions. You need versioned, immutable backups with defined retention and restore workflows.
Yes. Native recycle bins are not comprehensive or long-term. Use a dedicated SaaS backup for mail, files, sites, chats, and calendars.
Quarterly table-tops, biannual partial restores, annual full failover. Automate nightly integrity checks where possible.
DR focuses on IT systems and data . BCP addresses people, premises, suppliers, and processes (e.g., alternate sites, manual workarounds, phone rerouting).
Enforce immutability , isolate networks, apply MFA, segregate duties, monitor for unusual deletion, and keep offline copies.