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SEO

What are Ranking Signals - WordPress SEO in 5 Minutes - The CAG

WordPress SEO in 5 Minutes – What are Ranking Signals?

Ranking Signals or Ranking Factors are a set of characteristics or criteria of a website that search engines use to rank a website in search results. The complete set of ranking signals forms the search engine algorithm. Only Google knows exactly! Google also keeps changing the ranking factors, so you need continuous monitoring of your site SEO. Experience and a lot of testing give SEO experts a good enough idea of the way the algorithm’s work.

What are Rich Snippets - WordPress SEO in 5 Minutes - The CAG

WordPress SEO in 5 Minutes – What are Rich Snippets?

Rich snippets can come be confusing for people new to SEO but in this, our latest SEO in 5 minutes article, we set the record straight. The result shown to the user in search results is called a “snippet”. Google search results snippets mostly display the title, meta description, and URL. “Rich Snippets” (sometimes called Rich Results) are snippets where additional data gets displayed. Hence, the name rich results or rich snippets.

What is Search Intent - WordPress SEO in 5 Minutes -The CAG

WordPress SEO in 5 Minutes – What is Search Intent?

Google ranks pages that best fit the keyword, as well as the intent behind a specific search query. If you are not optimized for intent, your keyword-rich content may not help you get the desired results. That’s why your post or page must fit the “search intent” of your audience. Search intent, or User intent, also known as Keyword intent at times, is the reason why users make a specific search query.

What is Anchor Text- WordPress SEO in 5 Minutes - The CAG

WordPress SEO in 5 Minutes – What is Anchor Text?

Our next article in the WordPress SEO series is on a seemingly simple, but important SEO factor – the Anchor Text. Anchor text is a word or short string of words that are clickable in a hyperlink. It is usually underlined and displayed in a different colour than the surrounding text. Example – if you need to link to this article from another page, you can use the anchor text What is Anchor Text.

Why Your Business Should be Online - Ecommerce - The CAG

Ecommerce – Why Your Business Should be Online

The brick and mortar retail store vs online retail store debate has been around for quite some time, and the Coronavirus pandemic has added a new dimension to it. Online retail sales are at an all-time high and are set to grow. While its certainly not the end of brick and mortar stores, online sales have come a long way from being ‘just a fad’ and are rising at a steady pace.

The Meta Description - WordPress SEO in 5 Minutes - The CAG

WordPress SEO in 5 Minutes – The Meta Description

Here is the second once on WordPress SEO – Meta Description. The meta description is a short summary (an HTML tag) of about 155 characters of a page’s content. It is the description that gets displayed below the page link when it gets shown in the search results. The main purpose of a meta tag is to get a user to click on it to visit your page.

How to Improve Your Website - 20 Essential Ways - The CAG

How to Improve Your Website

Your website has been around for some time, and you notice a reduction in traffic or conversion. Or maybe the site looks a bit jaded to your eyes? Or perhaps some pages are not relevant anymore. It’s time to do a design and improvement tweak on your website. So how or where do you get started? First, identify why you need to do an improvement exercise on your website.

What is Local SEO? - The CAG - Optimizing your website

What is Local SEO?

In simple terms, local SEO is about optimizing your website to rank higher in local searches. At a macro level it works the same as organic SEO, but with a different set of factors. Let’s explore this with an example of our own. We are an SEO company in Belmont. We want to target businesses in the Belmont area to find us.