Get More Patients from your online presence
Here are 7 tips to optimise and get more patients from your medical website
1. Use Good Templates and Designs
Many doctors prefer to create their own sites using simple and cheap templates available on the internet and end up looking unprofessional and similar to so many other sites out there. Changing your website template frequently, affects your search ranking as well as your credibility among visitors to your website. To get a professional and credible website, it is advisable to let professionals design your site for you.
2. Update Your Content Regularly
Your site should have the latest updates about medical issues in your area of specialty. This helps in trust-building and assures patients that they will get the best treatment available. Your site is more likely to be shared, increasing your marketing reach and improving your SERPs. Also, while it is important to keep your content authentic, avoid difficult terms as much as possible. Keep your posts simple and easy to understand. Use engaging language and relevant content especially in the first few lines, to keep your readers attention.
3. Search Engine Optimization (SEO)
4. Easy to Use Features Across Devices
It is not just about providing contact information, your website can do a lot of functions for you, like booking appointments, registration forms, prescription requests etc. Ensure your website is easy to navigate and have user-friendly features, across all devices.
More and more people now use mobile devices to access the internet. And more so during an emergency. Your site should be easily accessible and navigable on a mobile device, or you may end up losing potential and existing patients.
5. Social Media Presence
6. Contact Information and Calls to Action should be Easily Visible
Having a good website with great content is not useful if your contact information and calls to action are not available upfront on mobile and desktops. If people cannot contact you easily, they will skip onto the next site. Using the services of professional web designers will ensure that such aspects are taken care of.
7. Necessary Basic Information
Ensure that your website has the necessary basic information including physician names, specialities, locations, how to reach, timings and other information that a patient would be looking for when trying to book an appointment. Also, you should ensure that the information is the same across all pages and social media accounts.
Jargon BusterWebsite Templates: A pre-designed collection of web pages that will be used as your template. The same website template might be used by multiple different websites.
SERP: Search Engine Results Page (SERP) is the display page you see when you input any search term in the search engine. Typically, those are URLs to different websites matching your search query and Sponsored links(ads).
Calls to action: It is typically a button or an image that entices the user to take the next steps. Calls such as “Buy Now” or “Call Us Today” are calls to action.