How to use Inbound Links for Higher Rankings

How to use Inbound Links for Higher Rankings

Link building strategies are often deemed “too much work for too little success”. However, this is far from being the truth. Inbound links are one of the most important SEO factors that helps in improving your website ranking. If you have the right content and strategies, link building can significantly build higher organic traffic. Of course, it takes time to earn organic links – ‘earn links faster’ schemes get you low-quality links and violate Google guidelines. So, what can you do to earn good incoming links? Our SEO experts from Perth explain all you need to know about inbound links and how to use them to achieve higher rankings.

Link Building – What Is It?

In simple terms, link building refers to acquiring hyperlinks to your website from others. Hyperlinks, commonly called links, help users easily navigate different web pages. For search engines, links are how they crawl the web. Using the links that connect different pages on your website, they will learn more about your website. Links between different websites help them assemble similar content. Link building is essential to boost your domain authority. It helps you gain organic referral traffic and thus, assist in improving your rankings in SERPs.

What Are Inbound Links?

An inbound link, or backlink, is a hyperlink that points to your website. They connect pages on your website from other websites and direct users from that website to yours. Also called incoming links, they are a crucial off-page SEO element. Since you receive the link, they are called backlinks for your site. When authoritative websites point their users to your website, search engines regard it as a vote of confidence and legitimacy. This will make search engines trust your website and content more and prompt them to recommend your content to more users. By boosting your authority on a topic or niche, inbound links help you achieve higher rankings.

How Can You Earn Inbound Links for Higher Rankings?

Google makes their judgement on a page based on the relevance and the popularity of links pointing at it. While good quality inbound links make your pages rank high, poor links will leave your pages unseen in the depths of cyberspace. So, how can you use proper links to get better rankings? Here are some simple and effective tips.

1. Content is king

As it is with everything content-related, quality matters. Having a blog that consistently uploads high-quality content will prove to be beneficial for link building as well. Before directing their users to your website, other brands would have to first believe associating with your site will benefit them too. Well-researched blogs will help you get inbound links from authoritative sites in your industry. Anyone will be compelled to share content that’s presented well. So, remember to always have a steady blog that answers users’ queries.

2. Rectify broken links

Broken links are an uh-oh for even the most loyal customers. If someone clicked on one of your non-functional links and received a “page not found” message, their impression of your site won’t be good. One of the most crucial steps in link building is finding broken links and letting the linking website’s administrators know of them. You can then ask them to link your pages that offer similar content.

3. Use visual content

Infographics, presentations, videos and images always catch your eye. Compared to long texts, users are more drawn to visual content. Creating original infographics and publishing them on your site will lead to people linking your site as the original source. Charts, graphs, cartoons and other forms of visual content are also a great way to get more inbound links.

4. Publish customer testimonials

Ask your users for reviews of your products and services. You can ask industry experts and analysts to review them as well. By doing so, you’ll get feedback and inbound links. Also, you can publish case studies on your most loyal customers, so they link to your site from their social media accounts and/or websites. Apart from earning valuable links, customer testimonials are one of the best ways to make potential buyers trust your brand more.

5. Request news release on a new collaboration

This is especially useful when you enter into a project or collaboration with a reputed or authoritative organisation. Request them to announce the partnership or project in a blog post or news article and hyperlink your company’s name. This is a great way to earn a good quality backlink.

These are five simple and effective ways in which you can use inbound links to achieve higher rankings. Good backlinks will drive organic traffic to your website and improve your site’s trustworthiness. Does your business need a better link building strategy? Let us take care of it! The Computing Australia Group provides digital solutions for all businesses around Perth. Contact us anytime for a free quote!

Jargon Busters

Off-page SEO: Actions taken away from your website to improve the rankings are called off-page SEO.
Broken links: A link is said to be broken when clicking on the URL does not take the visitor to the page, and instead, a page not found message is displayed.
Off-page SEO: Actions taken outside your website to improve SERP rankings.