LinkedIn vs Facebook- Which Suits Your Business Best?
LinkedIn vs Facebook- What are they?
While they have similarities, they have different environments when it comes to business.
LinkedIn vs Facebook in Business
Let’s go through the key differences between LinkedIn and Facebook in various aspects of the business.
1. Thought leadership
Thought leadership is crucial to establish brand credibility. It allows you to improve your presence in your niche and express your expertise in the area. Thought leadership programs contribute to higher lead generation and increase organic traffic and subscriptions. Compared to Facebook, thought leadership is a more organic process in LinkedIn as the platform was designed for business conversations.
2. B2B potential
Due to its functioning, LinkedIn is a hub for business-driven people. Because of that, it is easy to identify and communicate with decision-makers on the platform. It is easy to form a commercial network on LinkedIn as well. While Facebook is better for improving your brand’s reach, LinkedIn is notably better at generating leads. The platform holds the largest share in ad spending when it comes to B2B for the same reason.
3. Number of users
It shouldn’t surprise anyone that Facebook has more active users than LinkedIn. Facebook has around 17 million monthly active users in Australia*, which makes the 6.5 million users of LinkedIn look negligible. However, the thing to keep in mind while looking at these numbers is that LinkedIn is a professional space while Facebook is an informal space at its core. LinkedIn is in the fourth position on the list, and it also reports that there are about 10+ million registered users in Australia.
As already mentioned, both Facebook and LinkedIn offer advertising features. In Facebook, advertising is centred on the interests and personal aspects of the users, while LinkedIn usually has profession-centred advertising. Both platforms allow you to use a wide range of ads, including- carousels, videos, dynamic ads, and lead ads. One significant difference is that the average cost-per-click for a Facebook ad is less than $1, while the same costs over $5 on LinkedIn. However, ROI is debatable, depending on who you ask. While some businesses find a better ROI with Facebook, some vouch for LinkedIn. It essentially depends on the nature of your business and target audience.
Both Facebook and LinkedIn have the “Groups” feature where you can converse with multiple people simultaneously. Groups are beneficial for knowing more like-minded individuals and interacting with potential customers. Facebook groups, being part of a broader platform, often tend to involve discussions outside the business. LinkedIn, on the other, is excellent to find more users with a work-related mindset. Whether you should opt Facebook group or a LinkedIn group should be decided based on your target audience.
ROI: Return on investment (ROI) is a measure of the efficiency of an investment.
B2B: Business-to-business (B2B) is a form of e-commerce where businesses exchange products or services with each other.