by The Computing Australia Group | We live in a world in which “traditional” means of marketing are becoming difficult and inefficient. Since marketing is part and parcel of any business, it is high time you looked for alternative options. With the rapidly advancing technology, and social media becoming the lifeblood of the internet, it is of no surprise that channels like Facebook and Instagram are important for a successful business. So, what is social media and why do businesses need it? Our experts from Perth explain.
What is social media?
Social media is a web-based technology that facilitates sharing ideas,information, and other forms of expression through virtual communities andnetworks. It is a fast, inexpensive, and effective way to reach out to youraudience. Platforms such as Facebook, Instagram, LinkedIn, and TikTok are thetop places where businesses can engage potential customersSo, what’s the value of social media?
Considering the fact that there are now over 4.8 billion people actively using social media worldwide, it’s clear that it remains a highly effective business strategy. In fact, 77% of marketers report that social media has been one of their most effective marketing channels. Research shows that approximately 58% of customers use social media to research products before making a purchase. These statistics highlight the growing impact of social media on consumer behaviour and marketing, making it essential for improving conversions, boosting brand awareness, and providing real-time customer service.Reasons your business needs social media
Here are some reasons why your business should make use of Social Media.1. Social media help bring in targeted traffic
Most people use social media and most of your leads and customers are on social platforms like Facebook, Instagram, and TikTok remain essential places to engage leads and customers. Social media posts provide a chance for potential customers to find your social content and click through to your site. With algorithms showing your posts primarily in the feeds of followers and users interested in your product, you can drive traffic and attract the specific type of visitors most likely to engage with your brand.2. Allows for targeting and retargeting
ou can target customers by factors like age, location, education level, industry and even user behaviour. Newer tools like Meta’s Advantage+ targeting and Conversion API now offer more advanced targeting options. These tools allow for more precise segmentation and audience insights. Meta Pixel, which evolved from Facebook Pixel, continues to help track customer interactions with your ads, making it easier to retarget users who have shown interest. This helps you to deliver your ads to the people who are most likely convert into solid leads and sales.3. Social media provides opportunities for customer service
These days customers want quick, real-time responses to their queries. By using AI-powered chatbots and messaging platforms like Facebook Messenger or WhatsApp, you can offer 24/7 support, ensuring customer satisfaction. A strong and engaged social media profile will help you keep customers happy and satisfied, in turn giving you a positive public image.4. Helps you to reach potential customers who are not familiar with your product
Social media enables you to reach out to customers who aren’t familiar with your company but are interested in information related to your product. By utilising tools like keyword monitoring and hashtag tracking, you can identify conversations relevant to your industry. Engaging with these users through targeted content or ads can help direct them to your site. This strategy opens new opportunities to influence purchasing decisions, turning awareness into potential sales.5. You can quote experts and influencers through social media
You can quote experts in blog posts and encourage them to share it by leveraging your own social media channels which will help you to magnify your brand.Additionally, working with micro-influencers or niche experts has become more popular in 2024, as they tend to have highly engaged audiences. When your source shares the link or mentions your post, it can significantly increase traffic to your site. This is the core principle of social media influencer marketing, which continues to grow in importance.6. Social media is an excellent medium for promotion of events
Effective promotion is required for the success of an event. We can achieve this through social media. Social media platforms help in spreading and amplifying your message and also help in social targeting, which leads to more coverage and attention to your brand. If you are holding an event for teaching pottery classes and it is discovered by someone who is interested in attending, it is highly likely they will share it with like-minded people they know. Social media makes sharing&easy.
7. Unmatched ROI on social media ads
You can bring in more traffic at a lower cost compared to Google Ads by boosting the right social media posts. Social media platforms like Facebook and Instagram offer more cost-effective targeting options by allowing you to focus your budget on the content that resonates most with your audience. Additionally, the shareability of social media posts amplifies your reach, as users tend to share content, they find valuable, which doesn’t typically happen with Google Ads.8. Helps you to know your audience
Social media allows you to know your customers better. By observing their posts, status updates, and interactions, you gain a better understanding of their daily interests and needs. These insights help shape marketing strategies, and when you understand your customers, you can write more compelling and better posts, which leads to more traffic and hopefully sales.9. Your site’s SEO benefits
Consistently driving traffic to your optimized pages will help your search ranking to climb much faster. People re-sharing content drives engagement and has exponential SEO benefits. If you would like to know more, our SEO Perth team can help you with it.10. Social media levels the marketing field between big and small businesses
You can grow consistently using social media even if you don’t have a massive ad budget. All you need is to find a way to connect with your market in a way that builds your brand. If you’ve got a skilled team and a strong brand voice, backed up by a solid product, that’s something you can do. Social commerce features like Facebook Shops or Instagram Checkout also help small businesses compete directly with larger brands, providing additional opportunities for growth.11. Generate conversation
Social media marketing combined with the right strategy can create conversation among your customers about your products and brand. Engaging with your audience in a way where they feel there is a person behind the brand encourages them to make conversations and feel valued. Sharing content like open-endedquestions, feedback prompts, or polls can encourage natural, two-way conversations.12. Social media is almost free of cost
You don’t have to spend money to create a social media profile for your business.The quality of the organic content may promote your brand on its own, but formore exposure paying for promotion is recommended. Platforms like Facebook,Instagram, and X (formerly Twitter) allow you to target users who are genuinelyinterested in your products. You can also choose affordable plans.13. Boost results with A/B testing
We have usually heard about A/B testing for websites; you can do the same withyour posts on social media. You can test different versions of your posts—varying elements like images, captions, or CTAs—and compare their reach andconversion rates. This way, you can filter out the best and most effective posts foryour brand.14. Social media help your customers stay up to date
YYour customers stay updated about new products, offers and upcoming events.The excited customers will share it among their friends, making your productsreach a more desired audience. Since the majority of consumers are now onsocial media, it is one of the best and most effective ways to introduce productsand keep them updated about your brand.The Computing Australia Group can get your brand noticed with a strong and creative social media strategy coherently designed by our branding agency in Perth. Talk to our Social Media experts or email us at sales@computingaustralia.group to know more.
Jargon Buster
Facebook pixel – a JavaScript code that lets you track visitor activity on your website. Web traffic – number of web users who visit a specific site.Revised by Rose Ann de Guzman on 17/10/2024
Revised by Silpa Danish on 16/08/2021
Added new section what’s the value of social media?
Added new points under Reasons your business needs social media
