Server vs Browser Cache
Cache is one of those behind-the-scenes technologies that makes the modern internet feel fast. It’s also one of the most misunderstood. People hear “clear your cache” as a generic fix for everything—then worry it will delete files, break settings, or wipe their computer.
Let’s clear up the myths and explain caching in a practical way: what cache is, how it works, the key differences between server cache and browser cache, and what you should do as a user, business owner, or website manager when a page won’t update or loads incorrectly.
If you run a website (especially a WordPress site) or manage marketing campaigns, understanding cache can save you hours of frustration – because a lot of “my website is broken” issues are actually “the cache is doing exactly what it’s designed to do.”
What is a cache?
A cache is a temporary storage area that keeps copies of files or data so they can be accessed faster next time.
Instead of downloading or recreating the same resources over and over, your device, browser, or a server stores “known” items – then reuses them. That reduces:
- page load time
- bandwidth usage
- server workload
- repeated database queries
Caching is basically a shortcut for performance: do the expensive work once, then reuse the result.
What kinds of things get cached?
On a typical website, caching often involves:
- images (logos, banners, product photos)
- CSS files (styling)
- JavaScript files (interactive features)
- fonts
- API responses (in some cases)
- fully generated HTML pages (server-side page cache)
- database query results (object cache)
Some cached data updates frequently, and some barely changes. The “art” (and risk) of caching is deciding what should be cached, for how long, and how it should be refreshed.
Cache myths
Myth: Clearing cache deletes my files.
No. Clearing browser cache removes temporary website files (and sometimes cookies if you choose them). It doesn’t delete your documents, photos, or apps.
Myth: Cache is always good.
Myth: Clearing cache “breaks” websites.
Usually the opposite: clearing cache forces a clean reload of the newest files.
Myth: Cache and cookies are the same thing.
They’re related but not identical. Cache stores website resources. Cookies store small pieces of information (like session/login state and preferences).
The two big categories: Server cache vs Browser cache
Here’s the simplest way to think about it:
- Browser cache lives on the user’s device (Chrome/Safari/Edge/Firefox, etc.).
- Server cache lives on the website’s infrastructure (web server, application, CDN, database, etc.).
Both aim to speed things up – but they do it in different places and for different reasons.
What is browser cache?
Browser cache is storage on a user’s device that keeps local copies of website files so the browser doesn’t need to download them every time.
For example, if you visit a site daily, the browser may cache:
- the site logo
- icons
- stylesheets (CSS)
- scripts (JS)
So on your next visit, your browser loads many of those items instantly from your computer instead of requesting them again from the internet.
Where is browser cache stored?
Depending on the browser and device, it’s stored on:
- disk (SSD/HDD)
- sometimes memory (RAM) temporarily for quicker access
Why browser cache matters
Browser caching can dramatically improve user experience:
- faster repeat visits
- smoother navigation
- reduced mobile data usage
- better performance on slower connections
It also reduces load on the website’s server—because fewer requests hit the origin.
Downsides of browser cache
Browser caching can occasionally cause:
- display issues after a redesign (old CSS + new layout = broken formatting)
- missing updates (you still see older images or scripts)
- login issues if cookies/session data are involved (not always cache alone)
- storage bloat over time, especially on low-storage devices
What is server cache?
Server cache refers to caching systems that happen on the website side – before content is sent to the user.
When a user requests a page, the server (or supporting layers) may serve a cached version instead of regenerating everything from scratch. This is crucial for:
- high-traffic sites
- ecommerce stores
- content-heavy WordPress blogs
- membership sites (with careful rules)
Server caching improves speed by reducing expensive tasks like:
- repeated database queries
- PHP execution (WordPress and many CMS platforms rely on this)
- template rendering
- repetitive API calls
Server cache is an “umbrella term”
There are multiple server-side caching layers. The most common are:
Stores a fully generated HTML page so the server can deliver it quickly without rebuilding it each time. Great for blogs and marketing pages.
Stores results of common database queries or computed objects. This is huge for WordPress/WooCommerce – especially when paired with Redis or Memcached.
3) Opcode cache (e.g., OPcache for PHP)
PHP code normally needs to be compiled to bytecode. An opcode cache stores precompiled code so the server can execute it faster.
4) CDN cache (edge caching)
A Content Delivery Network (CDN) stores cached copies of assets (and sometimes pages) on servers around the world. Users are served content from the closest location, reducing latency.
5) Reverse proxy cache (e.g., Varnish, Nginx caching)
Sits in front of the application and caches responses, often very effectively for anonymous traffic.s.
6) Microcaching
Caches dynamic content for very short periods (like 1–10 seconds) to handle traffic spikes without serving stale content for long.
Why caching sometimes makes a website look “broken”
Caching is helpful, but it introduces one big challenge: cache invalidation—the process of ensuring cached content is updated at the right time.
A classic scenario:
- Your developer updates a site’s CSS.
- The browser still has the old CSS cached.
- The site loads new HTML but old styling.
- Result: layout looks broken.
Another common scenario:
- You update a page in WordPress.
- The server is still serving a cached HTML version.
- You refresh and see the old text.
- You assume the edit didn’t save (but it did).
Caching makes websites fast, but it also means changes aren’t always visible instantly unless caching is managed properly.
When should you clear cache?
Clearing cache is not something you need to do obsessively. But it is useful when troubleshooting.
Clear browser cache when:
- a website layout looks wrong (missing styles, broken formatting)
- images don’t update after a change
- you’re stuck in a login loop
- a site behaves differently on your device vs someone else’s
- you’ve been asked to “hard refresh” by a developer
Purge server cache when:
- a site update is live, but visitors still see the old version
- you updated CSS/JS/images and changes don’t appear
- your CDN is serving older assets
- you changed menus/widgets/theme templates and the frontend is inconsistent
- a performance plugin cache is still serving outdated pages
Will clearing cache delete saved passwords?
It depends on what you choose to delete.
Browsers usually separate:
- cached images/files
- cookies and site data
- saved passwords (password manager)
- browsing history
If you select only cached images and files, your saved passwords typically remain.
If you also delete cookies/site data, you may be logged out of websites and may need to log in again.
Best practice: when troubleshooting, start by clearing cached images and files only.
Best practices for developers: caching without the headaches
Caching should be intentional. Here are proven practices to improve speed while reducing “why can’t I see my changes?” support tickets.
1) Use proper cache-control headers
Set clear caching rules for:
- static assets (images, fonts, CSS, JS)
- HTML pages
- API responses
Static files often benefit from longer cache lifetimes, while HTML may need shorter lifetimes (or smart invalidation).
2) Don’t cache personalised pages (without rules)
Logged-in dashboards, carts, checkout pages, and account areas should usually bypass full-page caching or use careful variation rules.
3) Purge cache on update events
Good caching setups automatically purge relevant pages when:s
- a post updates
- a product updates
- menus/widgets change
- theme files change
4) Use a layered approach
A practical stack often looks like:
- CDN cache for static assets
- server page cache for anonymous traffic
- object cache for database performance
- opcode cache for PHP
Clearing cache: user-friendly explanation you can put on your website
If your audience includes non-technical users, add a short help section that explains:
- CDN cache for static assets
- server page cache for anonymous traffic
- object cache for database performance
- opcode cache for PHP
This reduces support requests and makes troubleshooting smoother.
Once you’ve cleared your browser cache (andcookies/site data if needed), it’s a good idea to manually double-check that the information you wanted removed is actually gone. Yes, it takes a little extra time, but that quick verification can prevent cached data, saved form entries, or lingering sessions from being accessed later – especially on shared or recycled devices. If you’d like step-by-step help with device clean-up and data protection, reach out to our Perth team at helpdesk@computingaustralia.group.
Jargon Buster
Server – It is a system or computer that stores, processes and delivers webpages to users.
Content Delivery Network – a group of servers that are geographically distributed to provide faster internet content delivery.
PHP – A general-purpose scripting language used for web development.
FAQ
Does clearing browser cache speed up my computer?
Sometimes it can help free storage, but the bigger benefit is fixing website loading issues. Clearing cache too often may slow browsing temporarily because the browser has to re-download resources.
Why does my website look different on another device?
Different devices may have different cached versions of the site, different cookies, or even different DNS routing to CDNs. Testing in incognito and across devices helps isolate whether the issue is cache-related.
Is cache the same as cookies?
Can caching hurt SEO?
Caching itself doesn’t hurt SEO. In fact, faster sites often perform better. Problems happen when caching serves outdated or incorrect content to users or bots – especially if important pages are accidentally cached with the wrong version (rare, but possible with misconfiguration)..
Should I clear server cache regularly?
Not on a schedule. You should purge server cache when you publish updates or when troubleshooting. A good caching setup handles purging automatically.