THE COMPUTING AUSTRALIA GROUP WRITES
SALES! The success – determining factor of every e-commerce business. For the same reason, converting a visitor to a lead and then to a paying customer is the holy quest every SEO and marketing strategist is after. This might seem like a challenging task. But thanks to e-commerce funnels or conversion funnels, one of the brilliant strategies for boosting e-commerce sales can make it possible.
Ecommerce has been growing rapidly over the past few years and the COVID pandemic has given it an additional thrust upwards. As the space gets more competitive, e-commerce providers are working on making the experience more user-friendly and safer. Here is a short piece on the emerging eCommerce trends of 2021.
Social media has evolved from just being a platform for connecting people to becoming a crucial part of every eCommerce business.Earlier a business’s presence was signified by a physical shop and advertisements in traditional media. But in this digital era, business reputations are assessed by their social media standing.
With the increase in the number of ecommerce websites, the number of payment gateways has also increased. You now have a variety of options to choose from. Online payment gateway providers provide a complete solution, so you do not need to maintain the software, hardware or security.
More than half of online shoppers use mobiles to make purchases. This percentage is steadily rising. If that is not enough to get you on the mobile-first bandwagon, there is Google’s mobile-first indexing coming in March 2021. Our web development experts from Perth tell you how to optimise your e-commerce for mobile-first.
An eCommerce site helps you to connect with more customers, build your brand and ultimately drive more sales. As the eCommerce space gets increasingly competitive, your online store must be optimised for maximum conversion. Whether you already have an eCommerce site or are building a new one, you want your site to make customers take action.
The brick and mortar retail store vs online retail store debate has been around for quite some time, and the Coronavirus pandemic has added a new dimension to it. Online retail sales are at an all-time high and are set to grow. While its certainly not the end of brick and mortar stores, online sales have come a long way from being ‘just a fad’ and are rising at a steady pace.