SEO

Are you wondering why you are struggling to rank, despite a strong on-page SEO? The answer could be a weak off-page SEO. Our SEO experts from Perth help you understand what makes up off-page SEO. But before we get to that. On-page or on-site SEO are factors that are directly related to your site’s elements and are controlled by you.

You are always strategising to make your website loved by Google’s algorithm so you can rank higher in SERPs. There are two categories of factors in Google’s algorithm – on-page factors and off-page factors. As a leading SEO agency in Perth, we know the importance of understanding and implementing these factors.

Your web development agency keeps stressing that keyword and keyphrase are essential for your site optimisation. You know both keyword and keyphrase are focus words, but what is the difference, and when should you use them? The next article from our SEO agency in Perth will help you unlock and find the answers.

Most users never go beyond the first page of the search results, with the top three results getting the maximum clicks at around 60%. Optimisation mistakes hurt rankings and conversion rates. Therefore, it is crucial that your site is SEO compliant. SEO compliance is all about showing search engines a website that is built to the same standards that they have identified as “best practice”.

Search engines use permalinks to visit and index your site, and visitors use these URLs to visit and share your page. The full URL (Uniform Resource Locator) of a page or post of your WordPress site is called the permalink. It’s a permanent link; permanent + link = permalink. It mostly includes your domain name plus a short description (called a slug).

Crawlability is an essential technical consideration for a solid SEO strategy. Many website owners overlook this due to the perceived highly technical nature of the factor. Let’s see what crawlability is and what you can do to improve your site’s crawlability.

Ranking Signals or Ranking Factors are a set of characteristics or criteria of a website that search engines use to rank a website in search results. The complete set of ranking signals forms the search engine algorithm. Only Google knows exactly! Google also keeps changing the ranking factors, so you need continuous monitoring of your site SEO. Experience and a lot of testing give SEO experts a good enough idea of the way the algorithm’s work.