WordPress SEO in 5 Minutes – What is Search Intent?
Google ranks pages that best fit the keyword, as well as the intent behind a specific search query. If you are not optimized for intent, your keyword-rich content may not help you get the desired results. That’s why your post or page must fit the “search intent” of your audience. Search intent, or User intent, also known as Keyword intent at times, is the reason why users make a specific search query.