Web Content Writing Checklist For SEO
Content reigns as the unchallenged king in the world of digital marketing. To increase your brand recognition, page rankings, conversions, and engagement, you have to create content that makes the readers and the search engines happy. Web content writing works on this exact principle- create content that enhances reader experience while simultaneously ticking the boxes for SEO friendliness. So, how can you ensure the content you write fits into these criteria? Here’s the ultimate content writing checklist for you to skim through before clicking on that publish button.
10-Point Checklist for SEO Content Writing
1. Do keyword research
2. To-the-point, concise and attractive titles
A click-worthy page title is crucial, as it is the link that users see when your pages pop up in the search results. Create page titles that perfectly convey what the page contains. If you click-bait the readers, i.e., if the page content does not match the title, the visitors will bounce off the page, signalling that your page isn’t valuable.
The page title should contain high-volume keywords to capture the attention of the search engine and the readers. Try not to make the title longer than 60 characters.
In short, focus on creating short, attractive titles that have the primary keyword or a variation of it.
3. Adaptive length
The constant debate around the optimal length for a blog post or web page poses a big question- “Does the size of your web page/blog post matter?”
While it is true that there is no perfect word count or a perfect paragraph length in web content writing, there are some general preferences among readers. People need the most information in the shortest possible version. Ideally, readers prefer articles that are between 700- 1700 words. Most of the time, short paragraphs and short lines hold the attention more. But this isn’t the standard for all visitors.
4. Make the content keyword optimised
Your content should centre around the keyword you chose. Include the keyword in the first 100 words of your written piece to emphasise what the page is about. Add the primary keyword to your titles and headings without overstuffing them.
5. Structure matters
A common complaint from students (sometimes even grown-ups) is that they can’t focus on their books because just looking at the long, continuous, theoretical text itself makes them anxious. This situation is applicable in web content writing too.
Now imagine looking at a wall of content of 1300 words! You can bet the page visitor will bounce off the page in the blink of an eye.
How you structure your web content matters. Break down the content into paragraphs and arrange them under apt headlines. Include the H1, H2, H3 tags for the headings and subheadings accordingly. Use images and videos to improve the readability of the blog. Use dot points and pictorial representations wherever possible.
6. Link relevant content
Adding internal links serve as a very efficient method for repeated engagements. It allows the user to keep exploring your site and maybe even convert them to a brand consumer. Linking related content on your site also tells the search engines that you’re well-versed in the topic since you have multiple pages of content related to it. Thus, optimising internal links has a high priority on the content writing checklist.
7. Keep it simple
Try to keep your content as simple as possible so that your audience can easily connect with it. Stick to a clear and easily digestible language that makes your points clear. Since passive voice often adds a distancing edging, avoid overusing it. Keeping your content simple will also aid the search engines in understanding and evaluating it.
8. Research and answer everything
9. Use images and graphics
Visuals are valuable additions that will help in giving your content an entertaining edge. Use images, infographics, and videos to illustrate your points. Make sure you optimise images using alt tags. Compressing the files will help in decreasing loading time without reducing quality. Check if the graphics are responsive and display well across all devices before publishing the content.
10. End with CTA
High-volume keyword – Terms that have a large search volume, i.e., terms searched extensively on search engines, are called high-volume keywords.
Persona – In digital marketing, a persona is a fictional depiction of your target audience.
Long-tail keywords – Keywords made from three to five words are called long-tail keywords.