WordPress SEO in 5 Minutes-What are Long-tail Keywords?
Keywords are the will-o’-wisps that lead visitors to your website. They are crucial to ranking in the SERPs and driving traffic to your sites. It can, however, be hard rank high when you have a lot of competition. This is where long-tail keywords can help you. You must have come across the term long-tail keywords while doing your SEO. They are an integral part of an effective SEO keyword strategy. In our latest from the SEO team in Perth, we help you understand what long-tail keywords are and why are they so important.
What are Long-tail Keywords?
Short-tail Keywords Vs Long-tail Keywords
Let’s understand what’s the difference between these two are
|Only have one or two words||Have more than three words (more of a niche)|
|Generalised and not defined, e.g. Web development||Specified and focused on particular search intent, e.g. Web development agency in Perth|
|High level of competition||Low competition|
|Since these words are short and general, they have a high search volume||Lower search volume compared to short-tail words since they are niche|
|Conversion rate is low||Higher conversion rate|
|More costly due to high competition||Less costly due to less competition|
Want to know more about keywords? Read our complete guide on keywords.
Why are Long-tail Keywords Important?
They have fewer websites trying to rank for. The more specific or niche your keyword is, the lesser the competition. Fewer people will be using the search term, and the chances of them visiting your site significantly increase.
Higher Conversion Rates
The people who search using long-tail keywords are usually near to making a purchase decision. So, they have higher conversion rates and excellent ROI.
Suitable for PPC
Biding on long-tail keywords helps you attract your targeted audiences and avoid ill-targeted traffic that would have been drawn if you used a short-tail instead. This makes it cost-effective and perfect for PPC.
Favoured by Google
Help in Ranking for Your Primary Keyword
Using long-tail keywords is like feeding 2 birds with one scone. Since most of them contain the main keyword, it will also appear for general search results.
How to Find and Build on Your Long-tail Keyword Strategy
Understand What Makes Your Product or Service Unique
The first step is to understand how your service or product will solve a customer’s requirement. What makes your offer unique? Your long-tail terms should be in sync with your service or products.
Do Keyword Research
Research what long-tail keywords your competitors are ranking for. Find out which are the more competitive ones, which have higher conversion rates, and which are the most suitable ones that you can target.
Note Down Autocomplete and Related Search Suggestions
Type your focus keywords into search engines and note down the autocomplete suggestions. Also, scroll to the SERPs and note the related search suggestions. This will give you a better idea of how your audiences search for your products and services.
Write Amazing Content
Once you decide on the keywords you want to rank for, go ahead and create amazing content. Your content should be optimised for your chosen keyword.
Key phrase– A search term consisting of more than one word.
Conversion rates – Here, the number of visitors to your website who take a desired action (mostly make a purchase).
ROI– Return On Investment. Here, the quantity of sales that you make against the cost of implementing an SEO strategy of long-tail keywords.
PPC– Pay-Per-Click – An online advertising model where advertisers pay every time a user clicks on one of their online ads
User Intent – A term used to define the purpose behind a user’s search query.
SERPs – Search Engine Results Pages – Search engine’s response to a user’s search query. It usually includes organic results, paid Google Ads results, Knowledge Graphs etc.
Article originally published on 26/08/2020
Revised on 06/04/2021
Added new section: Short-tail Keywords Vs Long-tail Keywords
Added new points to How to find and build on your long-tail keyword strategy
Added new points to Why are long-tail keywords important?
Added new terms to Jargon Buster