What are the Causes of Duplicate Content?
Duplicate content is a similar or exact copy of content that appears on various places, either on different pages of the same website or on other sites. Google hates duplicate content and thus can lead to negative consequences. In this article, our SEO pros from Perth will help you understand the issues and causes of duplicate content.
What are the issues caused by duplicate content?
- Search engines cannot choose which version or versions of the content they should index or rank in search results leading to your website losing visibility and ranking.
- Search engines will be confused as to which content the link equity need to be assigned.
- With duplicate content, the inbound links from other users will get dispersed to multiple pages instead of pointing to one. It will lead to diluting of link equity for all versions.
What are the causes of duplicate content?
WWW vs non-WWW and HTTP vs HTTPS
When you have accessible versions of the same website, www and non-www (or HTTP and HTTPS), it becomes duplicated for each webpage.
All session IDs are unique, and every internal link on the website gets that session’s Session ID added to its URL. These URL will be considered as new and thereby duplicating content.
Order of URL variables
The order of URL parameters in CMS can lead to duplicate content. CMS creates URLs like /?P1=1&P2=2 or /?P2=2&P1=1 where “P1” represents parameter 1, and “P2” is parameter 2. Even though both the URLs give the same results in most cases, the search engine treats them as separate URLs.
URL variables used for tracking and sorting can cause duplicate content. For example, look at the URLs below.
Both these URLs lead to the same page. However, search engines cannot discern this and will treat these URLs as two different pages containing duplicate content.
Scraped or copied content
Duplicate content can also be caused by other websites copying your content. These websites don’t always ask your approval to use your content or link to your original content, making the search engine consider it as duplicate content.
Likewise, in e-commerce sites, if multiple online shops sell the same products, they tend to use the brand’s original description in their websites for those products. This action will lead to the appearance of identical contents on different websites.
Many CMS paginate the comments. The paginated comments will have different URLs leading to duplication.
E.g., article URL & article URL/comment-page-1/
Printer-friendly versions created by CMS can also cause duplicate content issues when both original and printer friendly version get indexed. Unless you specifically block these versions, Google will include them while indexing.
These are the common causes of duplicate content. We can fix duplicate content by specifying which the original content on your website is. You can achieve this by redirecting or using canonical tags.
Content Management System– CMS is the software used to create and manage digital content.
HTTPS – Hypertext Transfer Protocol Secure – An extension of the Hypertext Transfer Protocol used for protected communication over the internet.
Universal Resource Locator – URL – The web address of a specific page or file on the internet. It includes the protocol, the domain name, and additional path information.
Session ID – A unique number assigned to a specific user by the site’s server for the duration of that user’s visit. You can store it as a cookie, URL or form field.
Cookies – Text files containing small pieces of identification data sent by the server to your browser when you visit a website.