How To Integrate Search Engine And Email Marketing?
Integrating two different marketing techniques can be challenging for even the most experienced marketer. Even if the pair you’re trying to collaborate with have the same function ultimately, the methods and technologies used will vary immensely. This is true in the case of Search Engine Marketing (SEM) and Email Marketing. SEM is an excellent tool for organic traffic, while email marketing is perfect for lead generation. If you manage to align them well, you’ll produce some great results for your marketing efforts. So, how to integrate search engines and email marketing? Our digital marketing team from Perth explain.
What Is Search Engine Marketing?
What Is Email Marketing?
How To Integrate Search Engine and Email Marketing?
The methods of lead generation for search engine and email marketing are vastly different, and it can be quite challenging to integrate them. Here are some efficient ways to combine search engine marketing and email marketing for amplified results.
1. Link Building Via Email
2. Test Email Subject Lines Using PPC
Subject lines are integral to an email marketing strategy. So, how do you decide on which subject line will work the best with your target demographic? You can try the trial-and-error method or use PPC to test the subject lines. Note down five potential subject lines and run a PPC ad for each of them. Once you have enough data, use the subject line that had the highest CTR. It can work the other way round too. If your PPC budget is limited, you can use email marketing to test subject lines. With the analytic results, use the taglines with the best response for your paid ads.
3. Test Offers Using PPC
4. Boost CTR Using PPC
When you’re planning for an email marketing campaign, make use of PPC to boost the reach. You can start the PPC campaign a couple of days before the email campaign begins for additional support and awareness. This is an efficient way to improve the click-through rates of your emails using paid advertising.
5. Optimise Landing Pages
6. Optimise For Top-Performing Topics
If your brand has had successful email marketing campaigns, you’ll have data on your lead generation efforts. From this data, you’ll be able to see which topics and offers have the best click-through rates. Adapt your search engine marketing to this information. Note down the best performing keywords from your email campaigns and create SEO strategies accordingly.
SERPs: Search engine result pages (SERPs) are pages that a search engine returns when a user submits a search query.
CTR: The click-through rate (CTR) is the ratio of users who click on your link to the number of users who viewed it in search results.
PPC: Pay-per-click is a model of marketing in which advertisers pay each time their ad is clicked.