WordPress SEO in 5 Minutes – How to Improve the Quality of Your Web Page?
“Quality is the best business plan” – John Lasseter, Pixar
We all prefer the best quality products for ourselves, and it’s the same when it comes to websites. Search engines and users expect the best quality web pages from your websites. Good quality web pages and content can enhance your authority and trust, thereby increasing your rankings in SERPs. In this article, our SEO experts from Perth will help you on how to improve the quality of your web pages so that you can rank high in search results.
Filter your Pages
As time pass by, the amount of content also increases on your website. This hikes the chances of having pages of low quality or outdated content, making filtering your pages a necessity. Filter your pages to find low-quality pages and do the following according to your requirement.
- You can remove low-quality pages so Google can focus on relevant ones.
- You can improve the page quality by updating the content to the latest and valuable content.
- You can keep pages that have relevant links but are of low quality. Remove these pages from Google indexing by adding a noindex tag. So, Google can find the pages to follow the relevant links; at the same time, the pages won’t appear in the SERPs anymore.
Content is one of the vital factors that determine the quality of a page. Create content that is concise, useful and informative. Remember to include the right keywords so search engines can easily understand the essence and index the pages accordingly. Adding too many words don’t increase your page quality; instead, build your content based on what you want your pages to be found on.
Like how a restaurant’s reputation is determined by the reviews from the customers who dine there, your online websites and pages are evaluated by the users reviews. Search engine analyses these reviews to determine the quality of the pages. They also check if other websites mentioned or quoted your business to evaluate your content value. Request customers for reviews and post them on your site.
Link your web pages that are relevant and related because internal links can guide users and search engines to valuable content. Always be careful to link only relevant words and not overdo it.
Responsive & Mobile-friendly
Since users and Google are shifting their focus to mobile websites, mobile-friendly websites are a necessity. Ensure your web pages are responsive on smaller screens and easy to navigate. Make sure the content is mobile-optimised.
SERPs – Search Engine Results Pages – Google’s response to a user’s search query, which includes organic results, paid results, Featured Snippets etc.
Internal Links – Links that go from one page on your site to another page on your site.