WordPress SEO in 5 Minutes – How to Improve the Quality of Your Web Page?
“Quality is the best business plan” – John Lasseter, Pixar
We all prefer the best quality products for ourselves, and it’s the same when it comes to websites. Search engines and users expect the best quality web pages from your websites. Good quality web pages and content can enhance your authority and trust, thereby increasing your rankings in SERPs. In this article, our SEO experts from Perth will help you on how to improve the quality of your web pages so that you can rank high in search results.
Filter your Pages
As time pass by, the amount of content also increases on your website. This hikes the chances of having pages of low quality or outdated content, making filtering your pages a necessity. Filter your pages to find low-quality pages and do the following according to your requirement.
- You can remove low-quality pages so Google can focus on relevant ones.
- You can improve the page quality by updating the content to the latest and valuable content.
- You can keep pages that have relevant links but are of low quality. Remove these pages from Google indexing by adding a noindex tag. So, Google can find the pages to follow the relevant links; at the same time, the pages won’t appear in the SERPs anymore.
Speed
We already know how important page speed is. A slow website can cost you your customers. Low-speed loading means increased bounce rate. One way you can do that is to compress the images or use lazy loading to improve your page loading speed.
Since more and more people are moving to mobile devices and Google going mobile-first, it’s imperative to speed-optimise your websites for mobile devices.
Read our post on how to speed up your mobile website to create a speed-optimised mobile-first website.
Search Intent
We all have a purpose when we type a search query into a search engine, and that purpose is called search intent. Google is continually working to figure out users’ search intent to provide them with precise results. You must create contents that will meet the search intent of the users. If your content can provide the users with relevant information, it will increase your chances of ranking high in SERPs.
Create the pages according to the search intent so Google can properly index them based on their purpose. E.g. If a user is searching for a blog, they don’t want to be on a product page. If Google understands your page content, it will show the blog page in results for blogs and product pages in product search results.
Valuable Content
Content is one of the vital factors that determine the quality of a page. Create content that is concise, useful and informative. Remember to include the right keywords so search engines can easily understand the essence and index the pages accordingly. Adding too many words don’t increase your page quality; instead, build your content based on what you want your pages to be found on.
Duplicate Free
As the website grows, another one of the problems we face is duplicate content. Using the same content, knowingly or unknowingly, can create duplicate content. Duplicate content can lead to the loss of rankings.
Read our blog on duplicate content to know more about duplicate content and how to fix them.
Site Reputation
Like how a restaurant’s reputation is determined by the reviews from the customers who dine there, your online websites and pages are evaluated by the users reviews. Search engine analyses these reviews to determine the quality of the pages. They also check if other websites mentioned or quoted your business to evaluate your content value. Request customers for reviews and post them on your site.
Internal Links
Link your web pages that are relevant and related because internal links can guide users and search engines to valuable content. Always be careful to link only relevant words and not overdo it.
Responsive & Mobile-friendly
Since users and Google are shifting their focus to mobile websites, mobile-friendly websites are a necessity. Ensure your web pages are responsive on smaller screens and easy to navigate. Make sure the content is mobile-optimised.
These are some of the best practices to improve the quality of your web pages. Always remember to keep quality before quantity. Creating unique and insightful pages can enhance your brand image and business authority. If you want to know more about creating optimised websites or content, contact our SEO experts or email at sales@computingaustralia.group. We can assist you in designing the best SEO solutions to improve the quality of your business websites.
Jargon Buster
SERPs – Search Engine Results Pages – Google’s response to a user’s search query, which includes organic results, paid results, Featured Snippets etc.
Internal Links – Links that go from one page on your site to another page on your site.
by The Computing Australia Group