Logo

How to Start SEO for New Websites

You just launched a great-looking site with all the technical SEO in place. But Google is yet to come knocking. This is a familiar situation for most businesses with a new website. A successful website launch is only half the battle; getting your website to rank is a whole battle in itself. So, how to start SEO for ranking new websites? What are the tactics that you will need to focus on? Our battle-hardened SEO team in Perth answer these questions for you.

How to start SEO for new websites 


Search engines want to give users relevant content. How do they determine relevancy? Through the content, the legitimacy of the website and user experience. So, SEO should aim to enhance these factors. Let’s go through some of the most vital SEO steps to make your websites search engine-friendly.

1. Choose an on-brand domain name

Select a suitable, identifiable domain name for your website. When you’re looking through your options, keep the following in mind:

2. Get the first external link

Search engines, Google mainly, follows links to find content. If another site doesn’t link to yours, your website wouldn’t be visible on Google. While you can get your site indexed by submitting in the Google Search Console, ranking doesn’t work like that. External links add value to your website – they tell Google that your site is trustworthy enough to be linked to. One of the first steps to do when working on SEO for a new website is to get at least one external link. If your site doesn’t show up in search pages even after linking, check the settings. If the settings are on noindex or are blocked by robots.txt, change them.

3. Craft high-quality content

To facilitate customer interactions and to achieve higher rankings, you have to create high-quality content. Blog posts, eBooks, brochures, videos, pictures, infographics, and all other media have to be of value and presented well. Make your content keyword optimised but avoid stuffing keywords everywhere. Remember to always write by keeping the human visitors in mind. Fresh and enticing content will attract more customers to you, and that will make Google trust you more. As you earn more trust from Google and the site visitors, your rankings will increase as well. If you need some tips to improve your content quality, here’s a 10-point checklist for content writing.

4. Do keyword research
Do-keyword-research-Computing Australia Group

Which brings us to the next point – Keywords. Content is the king who wouldn’t have a kingdom to rule without keywords. Before creating content for your website, do keyword research and note down the most relevant keywords in your niche. You can’t create content unless you know what your audience needs.

5. Refine your snippets

Take a look at the snippets that are displayed when your site ranks in SERPs. Are the titles intriguing? Do the meta descriptions seem connected and inviting? If you feel like they are not, then start writing better ones. Just showing up on the SERPs is not enough. You have to make people click on your links. So, create snippets that will help attract more traffic to your website. While there is no guarantee that Google will pick up your snippet to display, having a good one ready is useful if Google decides to give your snippets a chance.

6. Optimise the source code

Content writing is important, but so is the website’s source code. You have to optimise the code to ensure that search engines read your content. This mainly includes the following:

To read more on source code optimisation, click here.
7. Follow consistent link building

Jargon Buster

 Search intent: Search intent refers to the purpose of an online search query.
Google crawl: Crawling is the process by which Google finds new or updated pages to add to its site index.