WordPress SEO in 5 Minutes – The Meta Description
You must have noticed the little textual blurbs under the heading of an article when it appears as a search result. These little blurbs are called meta descriptions and are often concise summaries of the content inside the web pages. Optimizing meta descriptions is an essential step of on-page SEO as they have a crucial role in earning clicks from the users. Here is a simple guide from our SEO team in Perth that explains all you need to know about meta descriptions.
What is a meta description?
The meta description is a short summary (an HTML tag) of about 155 characters of a page’s content. It is the description that gets displayed below the page link when it gets shown in the search results. The primary purpose of a meta tag is to get a user to click on it to visit your page.
Here is the second in the WordPress SEO series from our SEO team in Perth – Meta Description. The meta description is a short summary (an HTML tag) of about 155 characters of a page’s content. It is the description that gets displayed below the page link when it gets shown in the search results. The main purpose of a meta tag is to get a user to click on it to visit your page.
Why Meta Description?
The meta description is not considered as a direct SEO factor and therefore is not considered important by many. However, a catchy metaphrase will ensure a good click rate. And Google considers the click rate as one of the factors of a good page, which helps in a good ranking result.
So, What is a Good Meta Tag?
Keep it Short and Catchy
Keep it Direct and Specific
Use the Right Keywords
Include Calls-to-Action
Keep it Relevant
Keep it Unique
If you use the same description for all pages, all the pages will appear the same even with different titles. This is not necessarily a quality issue, but can hamper user experience. If you are unable to create a unique meta description for each page, concentrate on the main pages that bring you the most traffic and leave the others blank. Google will pick up a relevant sentence from the page content.
As a leading Perth SEO and web development agency we are happy to help you know more about creating Meta Descriptions in WordPress, contact us today or email at sales@computingaustralia.group and talk to our WordPress experts.
Jargon Buster
Keyword: A keyword is a term or phrase that defines your content and matches with a user’s search query.
CTA: A call-to-action or CTA is a written direction that encourages visitors to take the next step.