WordPress SEO in 5 Minutes – What is Lazy Loading?
Page speed is one of the most important SEO factors. The average user expects a site to load within 3 seconds. Anything beyond that can mean disaster. By optimising your page’s load time, there are increased chances to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue. Our SEO pros from Perth have one great tip to do that – Lazy Loading. What is lazy loading? How does it improve page speed? Let’s find out.
What is lazy loading?
Lazy loading is downloading and rendering only the visible or critical content of a page. Generally, when you request a page, the entire page downloads at once. But with the lazy loading, only the visible elements get loaded first. The rest of the page will have placeholder content. Then as the user engages with the page and scrolls, the elements start loading in the viewport.
How does lazy load improve page speed?
How lazy loading impacts SEO?
A higher bounce rate, no doubt, negatively impacts your SEO campaign. As page load time increases, bounce rates also increase. And once a user is on your site, slow loading of elements may cause the user to abandon your page faster. High bounce rates can cause your website to lose ranking.
Should you implement lazy loading for your site?
It all boils down to the content and nature of your website. If you have a lot of visual content, lazy load will be helpful. You can check your site with a page speed performance tool or the Core Web Vitals report in Search Console. Go through the recommendations – defer offscreen images or anything similar needs lazy loading. You may also have a host of other recommendations to improve your technical SEO and page speed.
If you decide to implement the recommendations, our suggestion is – don’t do it yourself! Unless, of course, you are a developer. Lazy loading and all technical SEO require professional developer skills to be implemented correctly. If not done properly, you can end up breaking your site or preventing Google from properly crawling and indexing your webpages.
Viewport – is the area of a webpage that a user can currently view.
Crawling – is the process by which a search engine discovers webpages with the help of searchbots or crawlers.
Indexing – is the process by which search engines add and store crawled pages to their index or database for easy retrieval.
Technical SEO – is the website optimisation techniques that help your website to be crawled and indexed better.